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Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:
� Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
� A small, profitable business can be worth much more than a large business surviving on its top line.
� Businesses that attain early and sustained profitability have a better shot at achieiving long-term growth.
With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.
- Sales Rank: #1603 in Books
- Published on: 2017-02-21
- Released on: 2017-02-21
- Original language: English
- Dimensions: 9.31" h x .82" w x 6.31" l, .94 pounds
- Binding: Hardcover
- 224 pages
Review
Praise for Profit First
“Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.”
--VERNE HARNISH, author of Scaling Up
“Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. Mostsmall businesses look pretty good on the outside, yet actually struggle to stayafloat. With fascinating stories and wit, Michalowicz shows how to remove yournose from the grindstone, climb out of the quicksand, and build a business thatloves you back.”
—SALLY HOGSHEAD, author of Fascinate
“Profit First may arguably be one of the greatest ‘hacks’ of all time. Apply the payyourself-first principle to your business and watch the profits roll in.”
—CHRIS GUILLEBEAU, author of Born for This and The $100 Startup
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"Profit First is a game-changer. I implemented the system into both of my businesses and increased profits by 21%. If you want to turn a profit and grow your business, you need this book."
-- MICHAEL PORT, author of Steal the Show
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"Profit First completely transformed how I handle business banking. I hadn't even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. As a result, Mike's system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small."
—JENNY BLAKE, author of Pivot
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“25% of small businesses have 2 weeks or less of cash in the bank. 75% of businesses have a month or less of cash in the bank. Profit First disciplines show you the roadmap to avoid becoming a statistic. This book has the potential to change the next 20 years of your small business life.”
-- DAWN FOTOPULOS, Associate Professor of Business, The King’s College NYC; author of Accounting for the Numberphobic
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“Profit First is a revelation. I only wish I knew about this system when I started my first business.”
-- JOHN JANTSCH, author of Duct Tape Marketing and SEO for Growth
“Entrepreneurs commonly confuse cash flow with profitability. Profit First makes the process so radically simple that you no longer have an excuse not to be profitable AND have cash flow!”
--GREG CRABTREE, author of Simple Numbers, Straight Talk, Big Profits
“Not only is Mike one of the most innovative small business authors of our time, his Profit First system - simple to apply and impactful in its results - can be the difference between constantly walking the financial tightrope or being predictably profitable. And a predictably profitable business is not only less stressful and more gratifying, it allows you to focus on what really matters…serving your customers!”
--BOB BURG, coauthor of The Go-Giver and The Go-Giver Leader
"Why are so few businesses actually profitable for their owners? Profit First turns accepted wisdom on its head and shows the real reason business owners struggle with the bottom line. This book shows you how to take home more money almost immediately."
--DORIE CLARK, author of Stand Out
“Finance is the top headache of an entrepreneur. Profit First is a must read to avoid bankruptcy for great business ideas. Clever, easy to implement and absolutely effective (plus you will enjoy reading it).”
--SOFIA MACIAS, author of Peque�o Cerdo Capitalista
“Entrepreneurs and small business advisors finally have a practical toolkit for increasing profitability! Everyone who touches the small business world should read and apply these game-changing principles.”
--JOE WOODARD, CEO of Woodard Events and Woodard Consulting
“I took the pledge and started implementing the Profit First system after reading Chapter One. By the time I was halfway through the book my business had already turned a profit.”
--BARRY MOLTZ, author of How to Get Unstuck
About the Author
MIKE MICHALOWICZ launched and sold two multi-million dollar companies and is co-founder of Profit First Professionals, a membership organization of accountants, bookkeepers and business coaches who teach the Profit First method. He is a former columnist for The Wall Street Journal, is a popular speaker and has shared his insights on business and entrepreneurship at TEDx, creativeLIVE, INCmty and others. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. His columns have appeared in Entrepreneur Magazine, Open Forum, and Harvard Business Review.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Mike has written a very easy to read
By Moshe Amsel
This book is a must read for anyone interested in starting a business or is already a business owner. Heck this book will help you even if you use it for your personal finances. Mike has written a very easy to read, page turner that you will not be able to put down! As a reader of well over 1,000 business books, this one is in my top ten for sure!
I am an accountant, I own my own business and I absolutely love this book! You might be wondering why an accountant would like this book. This book teaches a cash management strategy that runs parallel to using accounting software. Seemingly it is circumventing the system that us accountants love. Well let me tell you why that is plain wrong.
Business Owners: For years, us accountants have been trying to teach our clients the business owners to run their business using the data in their accounting software and for years business owners have failed to thrive and simply manage sale to sale and payroll to payroll. I have personally witnessed these same business owners implement the stupidly simple strategy this book teaches and completely change the trajectory of their business and their financial position. Whether you are brand new to business or have been in business for years, if you take action on the system taught in this book, your life will be forever changed!
Accountants: Read this book before you make a judgment call on this system. I am sure that you will love every page of it. Mike does a great job of explaining all the human psychology driving the Profit First system. He encourages business owners to continue to use their accounting software and their accountants in conjunction with their Profit First implementation. If you embrace this method, it will bring you more business and more clients.
1 of 1 people found the following review helpful.
If there is one book you buy as a business owner - this should be it.
By Michael A.Ciavolino Jr.
I've read countless books on how to improve your business: How to work harder, how to work smarter, how to work longer and how to be focused. We've all read them, correct? This book is not only different, its a difference maker and the content therein can mean the difference between a failed business and a highly profitable business.
Not only does the author provide an easy-to-use formula - so simple a non-financial person can easily understand it and embrace it - but he does so in an engaging, thoughtful and collegial way. As I was reading it, it was like Mike was speaking directly to me and exactly about my business.
I've never read a book that has had as much impact on myself and my business. I highly recommend Profit First for any business of any size that wants to run more efficiently and starting earning more Profit First today!
2 of 2 people found the following review helpful.
A game changer
By A law firm owner in Michigan
This has literally been one the most powerful and effective books I've read in the last 10 years. Every entrepreneur, at every stage of growth should have a copt. As an entrepreneur, I always knew that there had to be a better way to grow....a far less stressful and more consistent way. Mike Michalowicz gives a straightforward method in this book. Implementing this was painful at first, but the pain is temporary and I am already seeing and feeling the momentum shift.
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